404: The Internet You Tried to Remember Still Exists
✶ YOU NEVER LOGGED OUT ✶
Forgetting the past.
Slowly forgetting the past

THE NEVER-ENDING LOOP

Sometimes I’ll just open a tab and just sit there. Not to work, not to scroll, not even to procrastinate. Apparently it's just what I do now, instinctively. My hand reaches for the keys before I’ve formed a reason, and suddenly I’m staring into the Youtube homepage or a loading timeline, eyes flickering through familiar patterns. It’s exactly like checking the fridge again and again, knowing exactly what’s inside but still hoping something new and novel will appear.

And I’m sure I’m not alone in this. We refresh. We scroll. We repeat. Each time expecting a shift, a surprise, something new. And each damn time met with the same low thrum of recognition. The internet hasn’t changed in any meaningful way, at least not for us. Yet we keep coming back, and chasing a feeling we barely remember.

What lingers isn’t nostalgia, but the absence of something we used to feel: a sense of direction, wonder, and stumbling into strangeness. The old illusive web was slower, more ambient. It didn’t push itself at you. It didn’t reward you for your clicks. It just kind of existed, unbothered if you’d visited the sites that were hosted or not.

And somewhere along the line, we stopped actively looking and searching. Not because we didn’t want to, but because we gradually forgot how. The infrastructure changed. The motion changed. The internet began to change rapidly, and we adapted until we forgot we were moving at all.

This isn’t just about longing for a different interface, but about a deeper transformation of our attention, memory, and expectations. It’s about the loop we all collectively have forgotten we’re in. A loop that doesn’t feel like captivity because it’s designed to feel like home.

Tired on the side
Running out of energy online, transfers to the offline.

THE ARCHITECTURE OF MEMORY WAS REAL

Sometimes, there’s a pattern I keep noticing in myself. It happens almost without thinking. I’ll open my browser, type a few letters, and the browser auto-complete takes over. Five sites, maybe six, always the same ones. It’s mechanical. I’m not looking for anything in particular; I’m not even expecting to find something new. But there’s still some part of me that believes that scrolling this time will yield something entertaining.

And maybe that’s what’s changed. The internet didn’t vanish, It... just shifted. Quietly, thoroughly. What used to be natural, strange, and alive just got paved over and packaged. It’s been completely renovated until nothing sticks. Every damn corner flattened into a single seamless hallway. Navigation has been replaced with inertia. We don’t explore anymore. We doomscroll, hoping for gold, like we’re placing our own mental bets on how long it’ll take for that sweet, sweet serotonin.

There was a time when every site felt like a room someone left the front door open to. A room with personality, with artifacts. Broken counters, blinking text. A background that was tiled wrong. Every click took you further into something someone actually made. And that made it feel like you were going somewhere, like you were moving through place.

Now, we move across things. A feed has no door, edge, nor memory. It remembers only what you’ve already done. It personalizes by prediction, not your presence. And without presence, there is no memory.

I used to remember URLs like I remembered phone numbers. I could navigate them by tactile feel. I knew what someone’s blog or personal site felt like. Now, I forget even what I just saw. I forget what I meant to come back to. Because the web doesn’t ask me to come back. It just tells me to keep moving.

...It’s hard to explain this to someone who didn’t experience it firsthand. That sense of orientation. That a website could have a mood. That a forum could hold things like a basement you snuck into with your best friend. That a bad layout was a kind of trust that it was real.

Memory anchors to place. And when we slowly lost the sense of place online, we started forgetting not just where we’d been, but what it meant to go anywhere at all.

Tired of being left out
Sick of that grawing feeling like it's a party that we're all invited to, but you always feel left out.

TEMPO, CONTROL, AND THE FEED’S DISCIPLINE

Scrolling doesn’t feel voluntary anymore, it hasn’t for a while now. It feels prescribed, like a rhythm I didn’t choose but now instinctively follow. I scroll when I’m bored, tired, or overwhelmed. The movement isn’t soothing in the slightest, it’s compulsive. A background hum that’s overtaken my hands.

Time online used to feel elastic. You could fall into a blog, follow a link down a rabbit hole, forget the hour. But now it’s been narrowed into quick bursts—swipe, watch, swipe, react. Even rest is something you do while watching something else happen. Even silence is algorithmically interpreted and optimized.

This isn’t just a matter of pace, it’s a whole discipline. These platforms have built a system that trains attention through reward schedules. You don’t just log in, you participate in a tempo that was made for you. A tempo designed not to stimulate, but to capture.

We talk about content overload like it’s a natural side effect of abundance, but it’s more specific than that. The endless scroll is a mechanism, not an accident. It teaches us to submit to flow without agency. It erodes our patience. It discourages re-reading. It punishes our deep focus with fear of missing out. I mean for goodness sake, we literally created the acronym FOMO for this phenomenon. It makes you feel like you’re resting, but you’re really just stalling.

And in the middle of that, I feel myself disappearing, ever so slowly. I’ll forget what I was doing. I’ll lose track of the tabs that I have open. I’ll rewatch a video I didn’t realize I’ve already watched. The feed trains me not to remember because remembering is friction. Remembering slows you down. And nothing is allowed to be slow.

I’m not being entertained. I’m being occupied.

Tabs multiplying
The tabs are never ending, open one and three other miraculously open.

THE POLITICS OF USELESSNESS AND FORGOTTEN JOY

The websites I used to make were really rough. The code was clunky, the images didn’t align, and half the links were broken, but they were mine. They were stitched together with love, boredom, and a kind of joy that didn’t care at all about being seen. Those sites weren’t trying to go anywhere, they just... were. And that was the whole deal. I was just having fun.

There was something fun about putting up a webpage with a flashing cursor and a guestbook that no one signed. It wasn’t for likes or reach. It was for the weird sense of satisfaction that came from making something and letting it chill in a corner of the internet like a name carved in a tree. I remember some kids writing HTML in Notepad and uploading jpegs from their mom’s scanner. That was the web I remember. A place made by people who had no reason to be doing what they were doing.

And it fucking ruled.

You could make a shrine to one Digimon. You could have a page called "stuff i like" with one link and a broken image. It was freedom. Mistakes were fine. Encouraged, even. There was room for odd design, overlapping images, and off-key background music. Things were allowed to be ugly because ugly meant you did it all yourself. It was proof of your effort. It meant no one had come in and polished it for you, and that meant it was still yours.

Now most digital spaces feel curated to death. The pressure isn’t just to make something for the sake of it, but to make it make sense. To make it aesthetic, and to be sellable. Even your weirdness has to be well-lit and captioned.

But I miss when the internet asked me to stay just a little longer. I miss stumbling into something that didn’t explain itself. Some weird site with glowing text and a MIDI file that played forever. A site with a layout that broke on your family computer, but for some reason worked just right at your uncle’s home computer.

Now the scroll gives me versions of myself over and over again. It gives me things it knows I’ll like, until I forget how to be surprised. Until I forget that I once came here to get lost, and not to be mirrored.

I used to post without thinking about the reaction. Now every damn thought is filtered through an imaginary audience. I wonder if the joke will land, if it’s too niche, or weird. I adjust before I even write it.

Even when I’m alone, I’m performing. I’m narrating myself. I’m polishing fragments that no one even asked for, because I’ve learned what gets seen and what doesn’t. And I’ve learned to want to be seen, even when I don’t like it.

But there’s something inside me that still remembers the thrill of typing something into a textbox and hitting “POST” just to see what it looked like. The freedom of knowing no one was coming, and still doing it anyway. The early web wasn’t efficient, but it was kind. You didn’t have to know what you were doing. Someone would reply with the code. Forums were places where we all taught each other how to torrent Photoshop brushes and make Winamp skins. It was collective illegibility.

Then came Discord, Reddit, Twitter. Everything consolidated, structured, and modded to hell. Horizontal knowledge got buried under karma scores and NFT influencers.

I didn’t learn how to do any of this from school. I learned it from strangers, and friends. From zipped folders of brushes I shouldn’t have been downloading. From copy-paste HTML that made your cursor sparkle. From forums that didn’t explain a thing, you just had to give it a shot.

It felt like a collective secret. A gift economy of code, graphics, and half-baked ideas. No credits, no copyright. Just pass it on.

We didn’t call it mutual aid, but it pretty much was. And it worked because no one was trying to go viral. We were just trying to make cool shit for each other.

That kind of play doesn’t fit inside modern metrics. It’s inefficient, and useless. But maybe that’s why it felt like joy.

Walking outside
You're finally out of the woods, now explore.

A WAY OUT

And the most important point I should mention, is the old web is still there. not as an aesthetic, not as a memory, but actually there. You have to actually do the work and look for it. You have to crawl through a banner ad on someone's fanpage or dig through an ancient Blogspot with four posts and a sidebar that still works.

You have to fall into a Neocities site with ten pages about one weird episode of Sailor Moon and a funny virtual pet that you get to feed. You have to read tagboards that still update, sometimes. You have to check the webrings at the bottom of the page, even if half the links lead nowhere. You have to scroll through shrines that load halfway and stall, click through gif buttons that don't lead anywhere, find “About Me” pages that are 800 words long and unedited.

It's in the HTML that someone hand-wrote in 2003 and never touched again. It's in the .zip files that still download if you guess the right filename. It's in sites with one post dated "under construction" and nothing else. It's in old personal blog archives that still list ICQ numbers.

It's all still there. You don’t stumble into wonder when you're on a feed. You don't find magic when everything has a banner ad and a footer telling you how to monetize it. But the moment you start clicking without reason, the moment you stop asking what you’ll get out of it, you find it again.

And that’s the point. This isn’t about going back. It’s about exiting that damn loop, and remembering that the web was, and still is fun because it was handcrafted. Because it felt lived in, like a friend’s house you go to for decades. It was just there. And you were there too. No performance. Just presence.

So close your tabs. Open one random link from someone’s Neocities footer. Wander. Look through the pages, and click some links and webrings. And if you feel something in that moment, if something flickers in your chest like a status.gif you haven’t seen since you were 12, then good.

That means the internet isn’t gone.

It just means you finally left the mall.